Grow Your SEO
For Free.
Free reciprocal backlink exchange for trusted Lincoln and Lincolnshire businesses. We give you a permanent dofollow listing on a ranked local property domain. You give us a link back. Both businesses lift.
The network you'd be joining
How It Works
How We'd Link Up.
Four steps. No money. No contracts.
Send Your Site
Drop us your website URL via the form or email. Tell us what your business does and who it serves.
We Review
We check you're a legitimate Lincoln or Lincolnshire business serving landlords, agents, or homeowners. Quick yes or no.
Add A Link Back
Add a reciprocal dofollow link to lwrgroup.co.uk somewhere on your site. Homepage, footer, partners page, blog, your call.
You're Live
We publish your dofollow listing on our partners page within 2 working days. Your DA and ours both lift from the moment it's live.
What You'll Improve
Four Big Wins.
One Free Link.
Tap any pill for the detail. Multiple can be open at once.
lwrgroup.co.uk already ranks in Google for multiple Lincoln property keywords. A dofollow backlink from us passes topical authority to your site, lifting your rankings for related local searches over time. Every reciprocal link between trusted local businesses is exactly the kind of signal Google's algorithm rewards.
- Permanent dofollow link, no nofollow attribute
- Topical relevance: a local property domain links to yours
- Natural anchor text using your business name
- Indexed by Google within days of going live
Generative Engine Optimisation is SEO for the AI era. ChatGPT, Perplexity, Gemini, and Google AI Overviews decide which businesses to cite using the same backlink and topical-trust signals as classic search, plus extra weight on co-mentions between trusted sites. Being co-listed with LWR Group is exactly that signal.
- Stronger E-E-A-T signals via trusted local links
- Better citation odds in 'best in Lincoln' style AI queries
- Co-mention with LWR Group reinforces local trust
- Future-proofs you as AI search takes more of the traffic
Domain Authority (DA) is Moz's 0-100 score that predicts how well a domain ranks. It is built mostly from the quantity and quality of backlinks pointing at your site. DA compounds slowly: every quality reciprocal link adds to it. The earlier you start, the larger the compounded lift over a year or two.
- DA grows quietly but compounds over time
- Reciprocal links from trusted local sites count more than link-farm links
- Higher DA = your new blog posts rank faster from day one
- Stronger DA also lifts every other backlink you ever earn
lwrgroup.co.uk gets weekly traffic from Lincoln-area landlords, letting agents, and homeowners actively looking for property services. Your dofollow listing on /partners is visible to every one of them. We also mention partners in our newsletter and social posts when one of you matches a client's need.
- Direct click-throughs from /partners visitors
- Newsletter mentions when your service is relevant
- Social-media tags when we share related content
- Referral introductions when a client matches your fit
Plus,
We'll Recommend You
In Our Blogs.
When a blog post on lwrgroup.co.uk naturally calls for your service, we'll mention you by name with a dofollow link. Our blog posts target high-intent landlord, agent, and homeowner queries, so a mention sits on a page Google already trusts, with readers actively looking to buy.
Every contextual mention compounds your SEO and Domain Authority further. The bigger our blog gets, the more our partners benefit, that's the whole point.
Contextual mentions
natural anchor text
High-intent pages
ready-to-act readers
Compounding SEO
more posts, more lift
Free Partner Listing
Lincoln Business? Apply Below.
Free reciprocal backlink exchange for trusted Lincoln and Lincolnshire businesses. Estate agents, letting agents, mortgage advisors, conveyancers, electricians, plumbers, surveyors, accountants, insurance brokers, removals, locksmiths, flooring, windows, web designers, and any other property-adjacent service welcome. No money, no contracts, just a dofollow link that lifts both our SEO across Lincoln-area searches.
Prefer to email directly? louis@lwrgroup.co.uk · Or WhatsApp 07383 485 714
Common Questions
Partner FAQs
Yes. No money changes hands, no contracts, no recurring fees. It is a pure value-for-value reciprocal backlink exchange. You add a link to lwrgroup.co.uk on your site, we add your business to our partners page with a dofollow link, your logo, and a description. Both businesses benefit from the SEO lift.
lwrgroup.co.uk is a topically relevant local property domain that already ranks in Google for multiple Lincoln-area searches. A dofollow link from us passes topical authority to your site, helping you rank better for related local searches. It also strengthens your GEO (Generative Engine Optimisation) signals, the same logic AI search engines use when deciding which businesses to cite when answering local property questions.
Any legitimate Lincoln or Lincolnshire business that genuinely serves landlords, letting agents, homeowners, or related property audiences. We do not accept link-farm sites, businesses outside our region, or competitors offering the same core services as LWR Group. We review every application before listing.
Anywhere appropriate, your homepage, footer, partners page, blog post, or a business directory listing you control. The link should be dofollow (no rel='nofollow' or rel='ugc' attribute) and the anchor text should naturally include 'LWR Group' or 'lwrgroup.co.uk'. We do not require a specific page placement.
Once you have added the reciprocal link and let us know via the contact form or email, we usually publish your listing within 2 working days. If you have a logo (PNG or SVG preferred), send that across at the same time. We can write a default description from your homepage if you would rather we did.
Not currently, the reciprocal-link mechanism only works if you have a website (or a directory listing you control). If you do not have a site, our sister brand Zebweb is a Lincoln web design specialist and one of our existing partners, they can build a simple SEO-ready site from £500.
That is fine. Domain Authority is built over time, and reciprocal links between trusted local businesses are exactly how that gets started. We accept new businesses provided you are operating legitimately. The earlier you join, the more your DA grows alongside ours.
Ready to Partner with LWR Group?
Join our trusted Lincoln business network. Reciprocal backlink, dofollow listing, mutual SEO lift. 100% free.